New Year, New Look: Comma re-launches brand

01/01/2014

Comma Oil & Chemicals has today unveiled a new visual identity as it continues to strengthen its position as a leading supplier of trusted, quality products to an expanding global customer base.
The re-brand includes the introduction of a new strapline and a contemporary new logo. The strapline, 'Confidence comes from within', reflects Comma's confidence in the quality of its products, from the base stocks, production process and testing regimes to its employees and motorsport testing ground. It also shows its customers – motorists, technicians and distributors – that they too can be confident in Comma's products.
The logo, which marks a major departure from Comma's outgoing red and blue design, is made up of two rings which signify not only the automotive side of the business but also the company's perpetual movement forwards.
The new look continues into its packaging range, as Comma has introduced a new shape pack, which features striking, clean lines and will be used exclusively on the Comma brand. Each label will carry the Union Jack flag to reflect Comma's heritage as a British brand whose products are manufactured in the UK.
Comma's image overhaul comes as the manufacturer enters a new era of growth and investment. Established in 1965 as a blender of traditional motor oils, Comma is now owned by leading Brazilian conglomerate, Cosan. Under Cosan, Comma has continued to build on its excellent reputation of product and service quality, with Comma products now available across more than 40 markets worldwide.
Comma spokesman, Mike Bewsey, explains the thinking behind the re-brand, saying: "This is an exciting time for the Comma brand. We are building our presence internationally and we wanted a new identity to reflect this era and our very high quality offer. We needed our identity to be bold, modern and instantly recognisable as Comma. We decided to focus on the theme of confidence as we believe it is essential to our position as a provider of world-class products and of all the support we offer."